
Cyndie’s Playbook: Spark Your Event Success
Event Strategy & Marketing Consulting with Heart, Purpose & Paws
Behind every unforgettable event is a clear vision, thoughtful planning, and a spark of joy. I’ve spent years creating my own community experiences — including Haverhill’s Woofstock, which grew from a heart-led idea into one of the region’s most joyful dog-centric festivals.
Through Cyndie’s Playbook, I now help others do the same — turning inspired ideas into organized, purposeful, and beautifully marketed events.
Whether you’re hosting a fundraiser, festival, or community day, I’ll guide you through the structure, storytelling, and strategy that help your event shine.
🔥 The Spark Series — How We Can Work Together
Each package begins with a complimentary 15-minute Zoom alignment call so we can ensure our visions, timing, and energy are aligned before booking. Once we agree it’s a fit, I’ll send a proposal and invoice to reserve your spot.
1️⃣ Spark Session — “Ignite the Vision” ($399)
Duration: 90-minute live Zoom + written follow-up summary
Payment: Payable in full at booking
This focused strategy session is for early-stage planners who need structure, validation, and clarity. We’ll cover:
- Defining your purpose, audience, and goals
- Understanding what type of event you’re truly ready to produce
- Outlining vendor, sponsor, and volunteer recruitment using Google Forms
- Reviewing permit or city/community requirements
- Setting the tone for your event story and messaging themes
You’ll leave with:
✅ A custom event roadmap
✅ Starter templates for forms and outreach
✅ Clarity to move forward with confidence
💡 Add-On Available:
Through Cyndie’s Methodical Media, I can create branded social posts, graphics, and scheduling for your event — available for an additional fee.
2️⃣ Momentum Spark — “Plan with a Purpose” ($1,800)
Duration: 4 weeks (2 live sessions + limited email support)
Payment: 50% deposit at booking; balance before Week 3
You’re already planning your event — now it’s time to refine and amplify. We’ll collaborate on:
- Building vendor/sponsor/volunteer recruitment systems with Google Forms
- Creating communication flow and outreach follow-up strategies
- Reviewing or crafting your sponsorship deck
- Crafting your press-release draft and outreach plan
- Exploring strategic hashtags and collaboration ideas
- Mapping your pre-event buzz timeline and engagement plan
Includes:
Two 75-minute Zoom sessions (Weeks 1 & 3)
Limited email check-ins during the 4-week engagement
Closing checklist + resource guide
💡 Add-On Available:
Cyndie’s Methodical Media can bring your marketing plan to life — managing social media posts, engagement, and visuals for your event.
3️⃣ Signature Spark — “Aligned Collaboration” (By Invitation Only)
Duration: Typically 8–10 weeks
Payment: 40–50% deposit at contract signing; balance mid-project
For the right fit — an event that aligns with my mission and timing — I offer a full strategic collaboration. You’re still leading your event; I’m your creative co-pilot guiding from behind the scenes.
- Build or refine your sponsorship deck and storytelling framework
- Map vendor/sponsor/volunteer recruitment via Google Forms & automations
- Review permit and logistic considerations
- Plan your press, media, and collaboration calendar
- Create your full marketing roadmap — from first teaser to thank-you post
💡 Add-On Available:
Cyndie’s Methodical Media can fully manage your digital marketing execution — including branded graphics, scheduling, and community engagement (custom pricing).
💳 Payment Details
Each Spark package begins with your complimentary alignment call.
- Spark Session: Payable in full upon booking
- Momentum Spark: 50% deposit to begin, 50% due before Week 3
- Signature Spark: Custom payment schedule noted in your proposal
Invoices are sent securely via PayPal Business or Stripe.
📣 Optional Add-Ons — Cyndie’s Methodical Media
If you’d like hands-on help implementing your marketing plan, Cyndie’s Methodical Media offers optional social-media packages:
- Branded post & reel creation
- Caption writing & scheduling
- Sponsor & vendor feature campaigns
- Community engagement management
Add-on pricing begins at $300 and varies by scope and platform (quoted individually after your Spark package alignment call).
🪄 DIY Spark Strategies — Simple Tips That Make a Big Difference
- Get Clear on Your “Why.” Everything else flows from it — your marketing, partners, and message.
- Start Early & Build Buzz. Launch early with sneak peeks, sponsor spotlights, and countdowns.
- Use Social Proof. Tag vendors & sponsors; when they reshare, your reach multiplies.
- Make It Shareable. Encourage photos with creative hashtags & signage.
- Follow Up Fast. Send a thank-you or recap post within 48 hours while excitement is high.
These DIY sparks get you started — but when you’re ready for professional structure and guidance, that’s where my Playbook shines.
💫 From My Heart to Yours
I believe events aren’t just organized — they’re energized. Because I also produce my own community experiences, I keep my consulting roster intentionally small. Every collaboration receives my full attention, creativity, and care.
💌 Ready to Spark Your Event Success?
Let’s connect for your complimentary 15-minute alignment call and see if we’re a fit.
Email Cyndie at cyndietheippie@gmail.comBrought to you by Cyndie’s Thought Movement — where events, mindset & marketing meet magic.